50 Cent Expands Business Empire to South Africa
U.S. rapper and business mogul 50 Cent has officially expanded his luxury alcohol empire into South Africa. The renowned musician, born Curtis Jackson, revealed that his premium brands, Le Chemin Du Roi Champagne and Branson Cognac, are now available for purchase in the country.
The Sire Spirits Empire Expands
Known for his success in the music, acting, and production worlds, 50 Cent is also a savvy entrepreneur. His Sire Spirits company, which specializes in high-end French beverages aimed at connoisseurs, has made a name in the luxury market. With the latest expansion, South Africans can now experience the rapper’s celebrated brands.
50 Cent Announces South African Availability
Taking to his Instagram, 50 Cent shared his excitement about making his products available in South Africa. He encouraged fans and spirit lovers to grab a bottle of his luxury alcohol before it sells out.
“What’s up South Africa, I’m excited to announce the launch of Le Chemin Roi champagne and Branson cognac in your country. Stop by any Makro or Norman Goodfellow stores and pick up a bottle before they sell out,” he said on his verified Instagram.
Great News SOUTH AFRICA! Le Chemin Du Roi Champagne & Branson Cognac are now available in your country! Stop by any Makro or Norman Goodfellows stores to pick up a bottle before they sellout 🍾🥃 @bransoncognac @lecheminduroi pic.twitter.com/jddtbCI148
— 50cent (@50cent) October 2, 2024
Mixed Reactions from South Africans
While many fans were thrilled about the availability of the luxury drinks, others were less enthusiastic, calling for 50 Cent to invest in initiatives that would better support the local economy. Some criticized the high prices of the beverages, pointing out that they were unaffordable for many South Africans.
Here’s what social media had to say:
@LwaziMBK:
Couldn’t you like bring maybe VC funding program or music artist support program…you something you always talk about in those podcast about supporting and empowering the black community.
@ofentse_thegoat:
we’re not gatekeeping our country enough for my liking
@Mthokozc:
You skipped us with your world tour but you busy serving us alcohol, uzowuphuza wena
Let me stay in my poverty lane
R4300 per bottle 🍾 pic.twitter.com/Ltk1hmfnom
— Maki Marish (@MakiMarish) October 3, 2024