Makhadzi’s Woes Continue As She’s Forced To Reduce Prices Of Her Sneakers
Due to financial losses, Afro-pop musician, Makhadzi, has been compelled to sell her sneakers at nearly half the original price.
Her Kokova sneakers, which were initially priced at R900, are now being sold for R450 at Festival Mall in Kempton Park, Gauteng.
According to a report by Sunday World, Makhadzi, whose real name is Ndivhudzannyi Ralivhona, is being accused of inadequate marketing and promotion of the sneakers, resulting in low sales.
The company that produced the sneakers, Kicks Kokovha, has filed a lawsuit against the multi-award-winning artist for damages.
It is alleged that she was supposed to wear the sneakers during her performances and promote them on social media but instead was seen wearing international brands most of the time.
Sammy Mhaule, the founder of Kicks Sportswear, was quoted by Sunday World stating that they had invested a significant amount of time in developing the sneakers, but the singer did not adhere to the terms and conditions of their agreement.
Mhaule acknowledged that the Kokovha sneakers, which were supposed to be promoted by Makhadzi, are now being sold at a reduced price as he needs to recover his losses.
“Yes, Kokovha, which was meant to be hers to work on, is going at half price because I need to get my money back, it’s like they left me to do damage control by myself,” Mhaule said.
Makhadzi Parts Ways With Open Mic Productions
A few days ago, Makhadzi grabbed headlines after it was reported that she has parted ways with Open Mic Productions after three years of working with the music label.
According to Makhadzi, she feels it is time for her to move on and she now considers herself an independent artist.
