Renowned songstress Lady Zama is embarking on a determined journey to revive her career. Exclusive information from ZiMoja discloses that the artist behind the hit “Collide” has recently joined the prestigious Open Mic Productions. Insider accounts suggest that her decision to align with Makhadzi’s former stable stems from the perceived stagnation in her musical journey.
Continued Association with Universal
A reliable source has confirmed this development to ZiMoja, emphasizing that Lady Zama is still under contract with Universal Music for her recordings. However, Open Mic Productions will now take charge of her bookings and marketing strategies. The source clarifies, “She is not severing ties with Universal completely.” The talented singer continues to grapple with the aftermath of the sexual assault allegations against her ex-partner, Sjava, with whom she was romantically involved from 2017 to March 2019.
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Facing Fan Erosion
Since the Sjava scandal erupted, Lady Zama has experienced a decline in both fan base and bookings. “Her journey has been arduous, as if the entertainment industry turned its back on her,” reveals the source. Another insider expresses optimism, hoping that Lady Zama’s new management will facilitate her comeback and secure lucrative performance opportunities. “She stands out as one of the country’s premier vocalists; I trust people will look beyond the controversies.”
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According to the same source, Lady Zama took matters into her own hands when she realized that her latest album was not receiving adequate promotion. “Despite having an exceptional album, there was a lack of promotion. With Open Mic and their extensive connections, she anticipates a resurgence in its popularity,” adds the source. Lionel Jamela, CEO of Open Mic, officially confirmed Lady Zama’s inclusion in the stable, stating, “Yes, we signed her for management.”